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MISS BRAND-NEW DAY

Release: 1984
Artist: Southern All Stars 
Lyrics and composition: Keisuke Kuwata
Album: Ninkimono de Iko

This is the 20th single by the band Southern All Stars. Reflecting the extravagant era of the bubble economy, the lyrics mock the girls of that time who were caught up in the trend of dressing in brand-name clothing. However, despite ridiculing them, the song portrays the bittersweet longing of the uncool boys who can’t take their eyes off those girls. It’s an incredibly cool song with a lively synth beat! It has become a staple at their concerts, always getting the audience pumped up and enthusiastic.

Lyrics (translated)

The beauty and handsome Blue Jean that I see in my dreams
A Rhapsody tailored to my desires and physical needs


Oh, oh, Miss Brand-New Day
Everyone putting on the same act
Oh, Miss Brand-New Way
Dressing up like someone else


Meaningless trendy words and the illusion of appearances
They are intoxicated by the learned mannerisms
Oh, Miss Brand-New Way
Loving the ordinary
Oh, oh, Miss Brand-New Day
Before going out


Spending the night with an endless lover, Night Time
Hoarding the dampened mood


Yes, I know. She’s right on time.
Tonight, with you
You should know she’s breaking up my heart
You’re a type that’s quite common


Being yourself, just the way you are, your heart is a Rainbow
Too beautiful to be hidden from everyone’s sight


Oh, oh, Miss Brand-New Day
Everyone putting on the same act
Oh, Miss Brand-New Way
Dressing up like someone else


Who are you abandoning your true self for? It’s crazy
Confusing flexibility and lightness


Stretching yourself in an unfamiliar place, all night long
Selling your sophisticated efforts for nothing


Yes, I know. She’s right on time.
Tonight, with you
You should know she’s breaking up my heart
You’re the type I often see in the streets.

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